Internet Advertisment

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The advertisement that I found on the internet is for Tag body spray cologne. The picture has a bunch of women volleyball players piling up on this guy. The guy is portrayed as irresistible to women once this spray is used. In big letters across the ad saying, “WARNING” reassures the confidence of the product along with the “tag warned” card cut-out for emergency paper work in case of pile –up. A classic “look; cool” attention getter for the young audience to lure in for the product purchase. The ad is basically claiming with the help of Tag body spray cologne you will be irresistible to women. I personally reject this claim. No man will create such an event through the smell of his cologne. The ad is presenting a false claim we cannot trust the company especially when no respectable authority figure is present. My little brother uses Tag body spray cologne and it in no way makes me want to act any different just by smelling it. Although this ad does not trigger my attention it seems to be popular amount young boys and they are appealed by the ad.